Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Sales Enablement Desk.
Desk Content
Libraries, playbooks and buyer materials
Examines sales content libraries, playbooks, demo enablement and buyer-facing materials.
Desk Enablement
Programmes, onboarding and measurement
Covers enablement programme design, sales onboarding and how enablement work is measured.
Desk Coaching
Training, objection handling and launches
Looks at sales coaching, training design, objection handling resources and product launch readiness for sales teams.