Desk Coaching
Training, objection handling and launches
Looks at sales coaching, training design, objection handling resources and product launch readiness for sales teams.
Sales Enablement Desk
Covers sales enablement for Australian B2B teams: content libraries, playbooks, onboarding, coaching, demo support and programme measurement.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Sales Enablement Desk covers the systems and materials that help Australian B2B sellers do their job. It looks at sales content libraries, playbooks, onboarding, coaching, demo and objection handling resources, and competitive intelligence. It also examines how enablement programmes are measured and revised over time.
Written for Sales enablement and sales operations leads.
- 01Content Libraries
- 02Sales Playbooks
- 03Sales Onboarding
- 04Sales Coaching
- 05Competitive Intelligence
- 06Enablement Metrics
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Desk Content
Libraries, playbooks and buyer materials
Examines sales content libraries, playbooks, demo enablement and buyer-facing materials.
Desk Enablement
Programmes, onboarding and measurement
Covers enablement programme design, sales onboarding and how enablement work is measured.
How we work
Written for the people who decide
Playbooks, sales content, coaching and enablement measurement. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.